{"id":21257,"date":"2022-12-27T19:43:58","date_gmt":"2022-12-27T14:13:58","guid":{"rendered":"https:\/\/open.money\/blog\/?p=21257"},"modified":"2023-07-06T14:59:32","modified_gmt":"2023-07-06T09:29:32","slug":"payment-gateways-for-startups-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/open.money\/blog\/payment-gateways-for-startups-what-you-need-to-know\/","title":{"rendered":"Payment Gateway for Startups : What You Need to Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">India is moving towards a cashless economy as such online payment methods have become increasingly popular. Since the COVID-19 crisis, customers have further limited their cash use and are now opting for other alternatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, it became increasingly important to choose a tailor-made <a href=\"https:\/\/open.money\/solutions\/startup\"><strong>payment gateway for startups<\/strong><\/a>. This not only boosts the business but also ensures secure transfer of funds to their business account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without question, there is a dire need for a payment gateway that is intuitive &amp; affordable. Not to mention, one that helps the entrepreneur scale his\/her business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to grasp the scope of payment gateways, let&#8217;s get a better understanding of what they are.<\/span><\/p>\n<h2><span style=\"font-size: 24pt;\"><b>Payment gateway basics: what are they?\u00a0<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Simply put, a payment gateway allows merchants to <strong>accept online payments<\/strong> from their customers<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be referred to as the &#8220;virtual&#8221; equivalent of a Point of Sale(POS). To complete the payment lifecycle, it transfers the data between the point of entry &#8211; either a website, or mobile app &#8211; and the payment processor<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/cdn.sanity.io\/images\/0jsd7db7\/production\/a050b57a7ac5a21767a625ddb62570d31ff5f847-2732x528.png\" alt=\"payment gateway\" width=\"2732\" height=\"528\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When a Payment Gateway processes transactions, a number of stakeholders are involved. These include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Business \u2014<\/strong> The startup selling a product or services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Customer \u2014<\/strong> The payer who makes a purchase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Issuing Bank \u2014<\/strong> Financial institution holding the customer&#8217;s account<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Acquiring Bank \u2014<\/strong> A financial institution that holds the startup&#8217;s account and agreement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Issuer Processor \u2014<\/strong> The bank&#8217;s technical partner that handles most of the tech functions like pin validation (pinblock), 3D secure (ACS)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Card Schemes Networks \u2014<\/strong> Debit\/credit card processing companies such as Visa, Rupay, Mastercard etc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Acquirer Processor \u2014<\/strong> Technical partner of acquiring bank, responsible for payment gateways and POS systems\u200b\u200b<\/span><\/li>\n<\/ul>\n<h2>How does a payment gateway work?<\/h2>\n<p><span style=\"font-weight: 400;\">To give you an idea of how <a href=\"https:\/\/open.money\/products\/payment-gateway\"><strong>Payment Gateways<\/strong><\/a> may work, here is an example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Step 1: <\/b><span style=\"font-weight: 400;\">When a customer purchases on your website, a payment is initiated<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Step 2:<\/b><span style=\"font-weight: 400;\"> Payment card information is encrypted and sent from your website to the card network via the acquirer processor on behalf of the acquiring bank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Step 3:<\/b><span style=\"font-weight: 400;\">\u00a0 Using the card details, the card network sends a transaction to the issuing bank via issuer processors to ensure the funds are available and to determine whether the issuing bank approves the transaction based on risk criteria<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Step 4:<\/b><span style=\"font-weight: 400;\"> As soon as the issuer approves or declines the transaction, the issuer processor, card network, and acquirer processor send the response to the gateway<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Step 5:<\/b><span style=\"font-weight: 400;\"> When the transaction is approved, the card network moves funds from the consumer&#8217;s account to the acquiring bank. The acquiring bank then moves the money to the merchant&#8217;s account, according to the settlement cycle<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 24pt;\"><b>Choosing the right payment gateway for startups: what to look for?<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With an understanding of payment gateways and how they work, we can tackle the bigger question\u2014how can you choose a payment gateway that\u2019s the best fit for your startup?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a number of payment gateway service providers on the market, so selecting the right one can be challenging.\u00a0<\/span><\/p>\n<p><b>An all-encompassing Payment Gateway solution<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In order to meet the business needs of their merchants, payment gateway service providers offer several features. This is why it is crucial that you clearly communicate your needs to the service providers so they can provide you with a comprehensive and easy-to-use digital payment system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few points to consider when choosing the most suitable payment gateway for your startup &#8211;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h6><span style=\"font-size: 12pt;\"><b>Robust Security\u00a0<\/b><\/span><\/h6>\n<p><span style=\"font-weight: 400;\">The security of your payment gateway is one of the most important features to consider. This is important not only for you, but also for your customers. Payment gateways that are PCI DSS certified provide the highest level of card data security, so ensuring that your payment gateway is <strong>PCI DSS certified<\/strong> should be at the top of your criteria list.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><b><span style=\"font-size: 12pt;\">Ease integration\u00a0<\/span><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to choose a payment gateway that integrates seamlessly with the platform you already have. By enabling payment integration, you reduce the scope of errors and save time updating records manually. Various e-commerce platforms and plugins, such as WooCommerce, Shopify, and others, can be integrated with some solutions. Identify the most suitable payment gateway for your startup.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><b><span style=\"font-size: 12pt;\">In-depth reporting\u00a0<\/span><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Many business owners consider a payment gateway to be just a virtual terminal that records transactions, but if set up correctly, it can do much more!\u00a0 A versatile payment gateway will offer you access to detailed reporting and automate the reconciliation processes, thus simplifying a lot of business processes.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-size: 12pt;\"><b>Automated Invoicing\u00a0<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It is advantageous for businesses to have a secure payment gateway that is integrated with an invoicing function. This helps in streamlining the payment process and can offer a convenient way of accepting payments.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-size: 12pt;\"><b>Assortment of payment options and a seamless customer experience\u00a0<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">India is forecasted to be a <\/span><b>$1 trillion <\/b><span style=\"font-weight: 400;\">market for digital transactions by<\/span><b> 2025<\/b><span style=\"font-weight: 400;\">. With customers opting for digital payments, your payment gateway should accept a multitude of payment options such as UPI, credit\/debit cards, wallets and online bank transfers to name a few. <\/span>Having a payment gateway which offers flexibility to your customers during checkout ensures that they<span style=\"font-weight: 400;\">\u00a0are able to make a hindrance-proof, swift transaction via their mobile phone or any device.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Facilities such as saving payment details for returning customers and having multiple payment\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 options are few of the <\/span><span style=\"font-weight: 400;\">several factors that ensure your customers have a hassle free experience. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-size: 12pt;\"><b>Affordability and effectiveness\u00a0<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In addition to having an easy-to-use, multi-functional payment gateway, it is equally important to ensure you are getting value for your money. Considering this factor, it is always advisable to choose a service provider that does not charge setup fees or Annual Maintenance Charges (AMC).<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-size: 12pt;\"><b>Prompt support and high success rates are essential\u00a0<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Payment gateways with low success rates negatively affect conversion rates. Startups can lose up to <strong>30%<\/strong> of their earned revenue due to low Transaction Success Rates, and up to <strong>33%<\/strong> of customers face declined transactions resulting in significant brand value loss. <\/span>Make sure the payment gateway you choose has a high success rate. Furthermore, you should select a payment gateway that offers good customer service in the event of a server outage.<\/li>\n<li>\n<h4><span style=\"font-size: 12pt;\"><b>Quick and responsive on mobile devices\u00a0<\/b><\/span><\/h4>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\" data-private=\"redact\" data-wt-guid=\"4e0fbcb1-c004-4702-927b-2e8a913dd811\" data-pm-slice=\"1 1 []\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Today, customers make payments mostly via mobile phones. Consequently, it is essential to\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 choose\u00a0 a payment gateway service provider with mobile SDKs for Android and iOS. This will\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 make payments for your customers easier and faster.<\/p>\n<h2><b><span style=\"font-size: 24pt;\">So there you have it<\/span>\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If startups are to grow, they must focus on customer experience. And payment gateways play a big part in this by offering secure and convenient payment options. As a founder, you must keep the above points in mind when choosing a payment gateway for their business. Offering the best online payment methods will make you stand out from the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OPEN, Asia&#8217;s First Neobank offers an innovative payment gateway solution for startups with easy integrations through APIs and SDKs. With 200+ payment options, OPEN allows customers to <\/span><b>pay in any way they choose.<\/b><span style=\"font-weight: 400;\"> With several features, including <\/span><b>recurring payments<\/b><span style=\"font-weight: 400;\">, <\/span><b>instant settlements <\/b><span style=\"font-weight: 400;\">and <\/span><b>affordable pricing.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"India is moving towards a cashless economy as such online payment methods have become increasingly popular. Since the&hellip;","protected":false},"author":56,"featured_media":21297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[169],"tags":[368,366,365,367],"class_list":{"0":"post-21257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payments","8":"tag-accept-online-payments","9":"tag-online-payment-methods","10":"tag-payment-gateway-for-startups","11":"tag-payment-gateway-solutions","12":"cs-entry"},"_links":{"self":[{"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/posts\/21257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/comments?post=21257"}],"version-history":[{"count":0,"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/posts\/21257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/media\/21297"}],"wp:attachment":[{"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/media?parent=21257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/categories?post=21257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/open.money\/blog\/wp-json\/wp\/v2\/tags?post=21257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}